Rethinking the bad website.

Changes to the Bad

If something is considered bad then maybe it deserves some rethinking. This is a retool of the NBS (National Broadcasting Society) website. I highlighted the logo as the main point of the sight and made it a pivot point for the two existing borders to make the line feel more like a joint with movement and not half a picture frame.

I moved the balance further to the left by adding weight to the logo and darkening the left border for the necessity of creating greater contrast between the links. I offset the shift in balance by adding lettering to the right, above the header, shifting the slogan to the right in the header, and shifting the text blocks further to the right, adding weight to the right and negative space to the left.

The links, logo, and main text all receive a boost in contrast. Shapes (other than the logo) and information all remained basically static to the original as I wanted it to convey the same original intent.

The hierarch had slight changes made. The address and contact info was brought from the very last thing on the page to the very first. Under the main heading, I reversed the order to put the organization’s description before the mission statement. I left out some of the text bodies, not due to choice, but omitted simply because no adjustments were further made in the text to the original.

Although the original had unity for the most part in both color and font, I made changes in both areas. The color blue used in multiple shades is hard to read and has the feel of out of date 90’s PC apps. I took it mostly to a grey scale with pops of color for a more graphic look.

I used various fonts, but kept them unified with the commonality of strong, straight forward lettering. Most importantly, the font in the group’s slogan was adjusted so it didn’t have such an identity crisis with itself and the font, a straight clean design font was used for the characterization of the words “future” and “electronic media”. So half it’s phrase and history weren’t left out, I used the periods in the slogan “the future of electronic media… since 1943” as a point to change fonts to an older looking style that was still clean. Bolding the font “since 1943” also further helped to differentiate the clashing phrases that suggest future and distant past is a medium that wasn’t even invented at the time of the society’s inception.