After James Cameron spent years and over $300 million dollars to create a film that he has thought about for most of his life why would e leave the promotions to just anyone. Cameron, a director that is known to be domineering stopped just shot of the finish line and just totally handed over the reigns of the Avatar marketing blitz. The television trailer spots, even the movie previews trailer are terrible. The scenes were cut badly, the glimpse at the story seems childish, and the clips of trite cliché dialogue I can only pray is not indicative of the entire move. The movie has gotten good reviews though, so what gives? Rottentomatoes.com gave it an 89%. Roger Ebert who let's admit hasn't been on his game since the 1999 death of Gene Siskel the real brains (no pun intended) of the At The Movies duo likened the the experience of seeing Avatar to viewing the original Star Wars release in 1977. High praise, bad marketing. Do I think that Avatar will not make a ton of cash because of the poor marketing? Of course not. Avatar will rake in the cash, it has grown to a spectacle everyone will want to see simply from the hype and budget rumors alone. What is problem with the marketing then? I am just not fond of having a preconceived notion of crapiness pushed on me by the very medium that is supposed to be bolstering opinion. James, next time use just a little more follow through with the portrayal of your content. The trailers were just badly done or else you guys just purposely started the first publicity machine that drums up negative feelings for a movie knowing that with the $300 million budget the only thing that people might hope for more than cinematic perfection might be to get the next Waterworld in which case I owe you an apology.
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