

I was looking at this ad in a magazine, and although I have felt that other ads in the Extra Aged Evan Williams series have been alright this one just doesn't do it. The add shown here shows a car split by periods of time the older side saying "the longer you wait" and the right, modern side, saying "...the better it gets"' While in the previous ads (one shown here) have used the same past/present split in the ads they have been much more clear in presenting there position. The older ad with the woman shows an obvious improvement during the time passage. The car add shows the same car, the house isn't clearly larger due to the angle viewed, and the price tag has gone up not down. While the car in the ad is for sale meaning if the house was portrayed to be the viewers they would receive more money from the sale they are still selling. Not a good ad.